think. shop. proceed

I had a client some time ago who was visiting India from Europe. When I took him out for shopping, after which  he expressed his surprise and excitement thus – “This is so cool ! I just have to go to the right places that have my exact clothes – and not waste my time visiting every other shop!”.

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Asking someone for help with something that is easy for most people can be kind of scary. Sometimes it is more a matter of pride than anything else. Unfortunately, not all people find the same things easy and I would be embarrassed as well , if I had to ask someone for help at a simple math problem, or something as such.

The same way, most people are reluctant to admit to themselves or anybody else that they cannot pick out clothes that would look good on them. So, they often end up shopping with a person who they think is style conscious enough to be of help. But, this is never enough to pick out the perfect clothes. Another problem with shopping with this ‘style conscious’ friend is that the person commonly ends up with bags full of the friends personality, and nothing that they’d actually ever wear. Other times, the person feels like they’ve been looking too long anyhow, and ends up subconsciously deciding that the next outfit to be seen is the one to take home.

Sometimes, this person may be confident in their abilities to shop fashionable, but in pursuit of the latest trends, forget that it is also important to shop in accordance to lifestyle and personality. Shopping smart is also very important as budgeting time and money makes up a large part of good shopping.

Luckily, when it comes to shopping, I’m in element and I understand that this is one of those things that a lot of people find difficult. By this, I don’t mean that they find shopping as such difficult, but shopping in accordance to their needs and appearance.

Love

Babita Jaishankar

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