A corporate spends substantial amounts of money on creating and managing a brand, and the corporate’s employees are the tangible representation of this brand. No wonder, client facing professionals are called the ‘face’ of the company. How these representatives of a corporate present and conduct themselves reflects directly on the organization and its brand value. With the increasing use of social media in personal and professional lives, the visibility factor is increasing by the day. Thus, professional conduct and behaviour on the part of individual professionals is more a need now than ever before, especially in service sector and for client facing/ public facing professionals.